Let Our Data Take Your Business to Higher Grounds
bU was specifically designed to meet
the reporting needs of the Australian
Beauty industry.
An advanced web-based data system enables fast analysis of POS data to provide a ‘real time’ view of sales and brand benchmarking.
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A high-volume engine guarantees
speed and process integrity.
POS Portal
Fast, accurate and accessible sales tracking.
Ranking Reports/Brand Benchmarking. Total retailer group and individual stores within retailer.
Shopper Data
Penetration, Frequency, Share of Wallet, No. of Shoppers, AWOP Units, AWOP $, Time Shoppers, Leakage, Loyalty.
Seasonal Reports
Comprehensive review of the Australian Beauty market-place.
Categories, Market Segments, Brand Share, Channels of Retail Distribution.
Dedicated Client Service
Our team are dedicated to providing comprehensive Data Solutions to support and assist in the management and development of your business.
Impeccable Reliability.
Unprecedented Velocity.
Our business stands on a heritage of 25 years of continuous coverage of the Australian Beauty Market.
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Over this time, we have adapted and remained flexible in order to capture and define arising trends. We have evolved our techniques and methodology to provide invaluable insights into shifts in consumer behaviour and to provide robust coverage of emerging channels.
We track and report the KPI’s of the growing eRetailers, Brand Sites, Brand Boutiques, Omni-Channels Retailers to provide our clients with clear and total picture of their challenging market place.
We process Beauty Data in ‘real-time’ to provide fast actionable weekly insights to drive sales and quickly identify strengths and weakness.
We Take Pride in Our Numbers
25
Years of Experience
4800+
Brands Tracked
19
Retail Channels Covered
1400+
Retailers Tracked
1000+
Online Retailers Tracked
Our Data Resources
The Beauty Diary
A Longitudinal Shopper Panel
bU POS Portal
Our Partners
