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A New Standard
in Beauty Data Analytics

360-Degree Market View:
POS Reporting + Consumer Tracking

Brand and Retailer Health Checks

Let Our Data Take Your Business to Higher Grounds

bU was specifically designed to meet

the reporting needs of the Australian

Beauty industry.

An advanced web-based data system enables fast analysis of POS data to provide a ‘real time’ view of sales and brand benchmarking.

A high-volume engine guarantees

speed and process integrity.

POS Portal

Fast, accurate and accessible sales tracking.
Ranking Reports/Brand Benchmarking. Total retailer group and individual stores within retailer.

Shopper Data

Penetration, Frequency, Share of Wallet, No. of Shoppers, AWOP Units, AWOP $, Time Shoppers, Leakage, Loyalty.

Seasonal Reports

Comprehensive review of the Australian Beauty market-place.
Categories, Market Segments, Brand Share, Channels of Retail Distribution.

Dedicated Client Service

Our team are dedicated to providing comprehensive Data Solutions to support and assist in the management and development of your business.

Impeccable Reliability.
Unprecedented Velocity.

Our business stands on a heritage of 22 years of continuous coverage of the Australian Beauty Market.

Over this time, we have adapted and remained flexible in order to capture and define arising trends. We have evolved our techniques and methodology to provide invaluable insights into shifts in consumer behaviour and to provide robust coverage of emerging channels.


We track and report the KPI’s of the growing eRetailers, Brand Sites, Brand Boutiques, Omni-Channels Retailers to provide our clients with clear and total picture of their challenging market place.


We process Beauty Data in ‘real-time’ to provide fast actionable weekly insights to drive sales and quickly identify strengths and weakness.

We Take Pride in Our Numbers


Years of Experience


Brands Tracked


Retail Channels Covered


Retailers Tracked


Online Retailers Tracked

Our Data Resources

The Beauty Diary
A Longitudinal Shopper Panel

bU POS Portal

Our Partners


Stay Relevant in Your Industry
Accelerate Your Business

Access sales, gain market insights, track channel shifts, monitor competitor activity, understand your shopper.

All the tools to help accelerate your business in a data-driven world.

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